OUR WHY
The future of work demands more agency—over our work, our ideas, and our professional trajectories.
In a rapidly changing landscape, the ability to command ownership and control over how we shape and share our expertise is more important than ever.
OUR NORTH STAR
Our mission is to empower professionals to have agency over their work and ideas.
OUR CLIENTS
We partner with professionals and organizations to build tailored strategies and digital platforms that reflect their expertise, reinforce their gravitas, and unlock new opportunities.
Whether you’re looking to elevate your personal brand, protect your intellectual property, or expand your reach, we work alongside you to ensure your reputation remains as strong as the expertise you’ve built.
About Us
SY Agency was founded on the belief that we all want and deserve agency over our life’s work.
As professionals, you want to build and grow your business in a way that is authentic to you and your values. A lot rides on your reputation. We understand that growing your business ultimately means nurturing, leveraging, and protecting your reputation.
We are dedicated to your business success through strategy, brand, and website development. And we are dedicated to helping you build your business on your own terms.
We are an agency designed to give you agency.
FOUNDER
Seo Yun Yang
aka Sy
Sy is an entrepreneur, brand strategist, and builder of early stage brands. She has spent 10+ years reconfiguring our notion of work, first in her own life, and now, by empowering others to build a life and career on their own terms. Through this agency, she and her team offer strategy and design expertise to professionals and organizations looking to build something of their own.
As a founder, she has previously built an omnichannel experiential brand (Nook, now The Wonder), as well as a family-centric brand leveraging sustainable manufacturing in the USA (koko’s nest). Before starting her first business, she studied government (Harvard), spent 6 years studying and working in law (McGill, Columbia, Supreme Court of Canada), and understands the unique challenges of starting something new outside the established professional institutions.
Born in Seoul, raised in Vancouver, B.C., Sy now lives in the Washington D.C. area with her husband and four children.