Strategic Solutions & Digital Platforms for Professionals

Our work is organized into two essential functions:

1/ STRATEGY CONSULTING

Professional Brand DNA & Strategy Roadmap

We collaborate with you to understand your goals, your field and industry, and your unique points of leverage. From personal branding to digital transformation, we craft bespoke strategies that align with your professional expertise, ensuring that you stand out in your industry.

  • Individual thought leaders

    1. lay the groundwork for a successful book launch

    2. leverage academic position into a lucrative keynote speaking revenue stream

    3. position scholarly research for broader public consumption

    4. expand speaking and advising work to international audience

    5. transition from corporate leader to thought leader

    6. leverage current corporate role to build a successful speaking and advising career

    Professional organizations

    1. modernize brand positioning while leveraging history and reputation

    2. leverage leaders' professional brands to build trust for the organization's brand

    3. consolidate multiple brands and channels with ease

    4. revamp brand positioning for international expansion of offerings

    5. revitalize organization's brand and digital presence for improved sales conversion

    6. develop content strategy for organizational brand building

    7. determine if and how to merge a business brand with personal brand

2/ DESIGN & DEVELOPMENT

Brand & Digital Platform

Your digital presence is a reflection of your work, expertise, and reputation. Our design services go beyond aesthetics—we build digital platforms that capture the gravitas and authority you’ve established in your career. From personal websites to digital portfolios, we ensure your online identity matches the depth and sophistication of your offline achievements.

  • Individual thought leaders

    1. professionalize the look and feel of their personal website

    2. build a robust resource hub around their expertise

    3. design a digital ecosystem that grows their email list

    4. consolidate multiple channels and platforms into a single brand and digital HQ

    5. launch their first personal website that validates their expertise, experience, and credentials

    Professional organizations

    1. create a digital brand that matches their leadership role in the industry

    2. design a community hub that is easy to operate

    3. build operational efficiencies and automations through digital tools embedded into their website

    4. create a public-facing platform and private, back-end systems to support business operations

    5. design brand assets and tools that can be deployed in marketing, sales, and onboarding functions

KIND WORDS FROM OUR CLIENTS

  • Marisa Renee Lee

    Author, Grief Advocate

    “Sy helped me understand that I could leverage all of my professional experience, and also build up my profile as an author and grief expert. She is an executive-level expert who spoke my language and understood what I needed to build my platform and audience. Working with her and having my website evolve along with me was really critical to successfully publishing my book, which became a bestseller.”

  • Alisha Fernandez Miranda

    Author, CEO

    “I cannot say enough about how wonderful it was to work with Sy on my website. Sy crossed my path at a critical time, a few months out of launching my book and I was pretty clueless. She did more than anticipate my needs - she told me what I needed and would need as my pub date came to pass, and helped me find solutions to every challenge. She completely revamped my site with her keen eye and was quick to support on other areas of managing my brand and platform. I am so, so grateful that I found her brilliant mind and beautiful design sense and would recommend her to anyone. “

  • Fountain Pediatric Dentistry

    NYC

    “Sy is a true professional! Thoughtful, experienced, diligent, and just a delight to work with. She provided a ton of insight, was extremely organized, and executed my new website (+ the transition of the old site) seamlessly. Would highly recommend her to anyone!”

  • Jonathan Beitner

    Founder, De Novo Professional Development

    “I engaged SY Agency to build a website for my coaching and consulting business. Sy did an amazing job helping me identify what I wanted my site to look like and then turning it into reality. … The site has also already paid for itself through new clients, who I'd had no previous contact with, but who reached out through the website. I highly recommend SY Agency for anyone looking to build or refresh their website and brand more generally.”

  • Alexandra Clark

    Lawyer, Coach

    “Sy really knows what she's doing. She communicates efficiently, focuses on solutions, and intuits client needs. I'll be calling on her again and again. Sy is a gem.”

  • Jonathan Conyers

    Author, Speaker, Coach

    “What really sets Sy apart is their incredible talent and skill. The website they built for me is not only visually stunning, but it's also incredibly functional and user-friendly. They have a keen eye for design and were able to bring my ideas to life in a way that I could have never imagined.

    Thanks to Sy, I now have a website that I’m truly proud of. It’s already making a huge impact on my business, and I know it’s going to be a game-changer for me in the years to come. I cannot recommend Sy highly enough for anyone looking for a talented and trustworthy web designer.“

OUR WHY

The media and technological landscape has drastically changed our understanding of work and careers. Whether you’re a journalist facing shrinking opportunities, a lawyer whose work is being replaced by AI, or someone in the public eye anxious about having their personal narrative and reputation hijacked online, we have to adapt and adjust in order to have more agency over our work.

By working with individuals and organizations navigating these changes, we’ve developed a framework for helping professionals understand how to leverage their brand to show up in an elevated and authentic way in the digital world.

WE WORK WITH…

We love working with professionals who are itching for something more — more ownership, more security, more expression, more agency. 

  • professional speakers looking to book 5+ figure speaking engagements

  • executives looking to leverage their visibility

  • professionals going through career transitions

  • experts looking to sign a book deal or promote an upcoming book

  • media personalities looking to channel their audience off platforms

  • academics looking to find a broader audience for their research and ideas

  • executive coaches looking to expand their reach

  • small to mid-size organizations looking to invest in their brand and digital reach

  • lawyers starting their own businesses

  • consultants looking to expand and scale offerings

  • writers and journalists looking to diversify their revenue streams

  • medical professionals looking to level up their practice

WHY WORK WITH US

Our number one priority is to listen to and understand your unique needs and objectives. And that sometimes means that we determine that we are not a great fit. But we are here to help you articulate your objectives and build your brand to meet them. You can schedule a complimentary intro call with us here.

We lead with thoughtful strategy, and we support with great design. 

FAQs

  • Neither! We don’t offer a long list of generic services. Instead, we’ve developed a singular framework for helping professionals deploy their brands with intention and strategy. Our mission is to give you more agency over your career and your work.

  • The short answer is that you already have one. But if you’re asking this question, chances are, you don’t yet have a strategy for deploying it as your most valuable asset.

    The longer answer is that if you are ready to take ownership over your work, and you understand that your own name and brand are your greatest professional asset, it’s time to build your brand with strategy and intention. You don’t require any particular credentials, or desire to be in the public eye. Building a professional brand isn’t necessarily about selling yourself or becoming a media person. It’s simply about taking ownership over the greatest asset you have to build a career on your own terms.

  • That’s precisely why we’re here to help. All engagements include a Brand Strategy session so that we can listen to your questions and uncertainties, understand your goals, and design a roadmap specifically for you.

    If you’re interested in diving deeper, we also offer a more robust Brand Strategy Intensive and some limited private coaching opportunities.

  • Building of your digital platform generally takes 4-6 weeks from signup. But we can accelerate that timeline depending on our availability. To inquire about specific timelines, please feel free to reach out to us at hello@sy.agency.

Meet the Team

Let’s get started.